I just read Tim Westergren’s blog, and Pandora has reached over 50 million registered viewers. This is an unbelievable number of worldwide users. My son and wife recently introduced me to this wonderful tool, and I have a favorite channel. As a fan (and sometime player) of the classical guitar, my channel is one for my favorite artist … Christopher Parkening, one of the best classical guitarists in the world. I can get this on my iPhone through the Pandora App. How is cool is that.
Reading the Pandora blog answers a couple of other questions in this learning cycle.
A successful blog provides more than the unusual, weird, or human interest stories, a successful blog provides something of value to the reader. In the case of the Pandora blog, not only can you get news about the company, but you also can read about a really cool project – namely the cataloging of 20 million songs in their music genome project.
A successful blog also is updated regularly. In lean we call that a pitch. The Pandora blog is updated at least weekly.
A blog also might offer advertising. However, the key here is to advertise tastefully, and to not go crazy with a lot of real estate offer to advertising. In the case of the Pandora site, the reserve one spot on their blog to donate to their charity.
We are getting to the end of learning cycle 1. Stay tuned as we continue on our journey.
We (Mark Swets and Tim Schipper) have written a book (Innovative Lean Development) which is about applying learning cycles and lean principles to the discovery process in Product and IT Development. Our intent is to apply learning cycles to learn about blogging. Learning cycles are rapid bursts of learning to accelerate the development of something new and innovative. They can be applied to create new solutions, services, products, business models, etc. The intent of learning cycles is to speed up the discovery process. Since blogging is a new area for us, we thought, “Hey, why not apply learning cycles to the development of our own blog.”
So this is the start of our journey. For the initial series of entries, we are going to write about learning cycles and how we are using them to learn how to blog. We hope you find it interesting and valuable, and we are interested in your thoughts and ideas.